What is Pay Per Click?

PPC stands for Pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search Engine Marketing or SEM is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.


When it comes to pay per click advertising, it is known that broad keywords tend to generate more traffic.

Studies show that one-third of Google ad clicks and conversions come from broad match keywords. The only thing is that by attracting large numbers of visitors to your website doesn’t always mean more conversions, sales or money. The fact is low quality clicks can lower your website quality score and be a detriment to your online advertising campaigns.

Chances are, you’ve already tried the Do it Yourself or DIY Google AdWords campaign. So you already know that managing your DIY model creates more work for you and can be very costly. You may have even added negative search terms to your key phrases to refine it by eliminating irrelevant clicks, only to learn that large numbers of visitors doesn’t necessarily equate to high quality visitors.

The increased traffic may look good on paper, but hundreds of visits originating from indirect and or unrelated keywords can be very costly! Unless you have unlimited funds, the pay per click advertising game is often times very expensive and time consuming. Time is money and your money could be better spent in other ways.

Unfortunately, the price of keywords will fluctuate depending on the search engine, seasonality and demand for a word or a phrase that will drive up the price of keywords or terms.

Viox Digital utilizes branded keywords which a help control costs. Brand owners will typically pay the least for their branded terms. This is true because consumers are three times more likely to click and convert on branded search terms.

At Viox Digital, first we identify your audience, and then we target your specific audience demographic using the information provided by you.


Target – Audience and market demographics
Competitive Analysis – Know your competition
Top Performing Keywords – To save you money
Goals – Recommend budget for top performance


Engage – Audience participation call to action equals higher conversion
Multimedia – Develop all media channels, mobile, tablet and laptop
WordPress – Websites and landing pages synchronized with AdWords


Test – Ensure online marketing campaign is generating conversions
Track – Analyze conversion metrics to remain consistent
Learn – Refine keywords to improve conversion rate

So Easy. Get Found. Make Money.

Viox Digital will help you to monetize your website by selecting exact match and broad, yet specific keywords and it is a great way to prime your Search Engine Optimization or SEO by adding a Google AdWords campaign for efficiency and success.

In the digital world of Viox the buying cycle really begins after the sale is made. Through a complicated way of interactions consumers and brands share a 2 way dialogue 24 hours a day, 7 days a week. Ultimately, customer lifetime value and loyalty is what every marketer strives to achieve.

If you have any questions contact us today for a free consultation!

PPC Management

Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.

Our Pay Per Click Services

PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.

Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.

Social Advertising

Viox Digital can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.

Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.

Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following components:

  • PPC search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis


We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.

Lets Get Your Project Started

At Viox Digital, we focus strongly on function and usability and train you to manage your website as a business asset. We turn every project over to our professional technicians, shaping it from every angle of the digital space to create a high Return on Investment or ROI.

We assist our clients in leveraging their existing online internet investment to ensure their business is taking advantage of the Internet today and growing their business revenue for tomorrow.

We go beyond the limit to ensure that your content is delivered in ways that visitors can find the information they seek instinctively and fast, resulting in a positive and productive user experience.

We will help you to achieve your goals and to grow your business.


Things we have Done

We are building bridges in web technology in order to connect the client’s goal to reality